// Sphere Sports Group · Formula 1 Program

The road to
Formula 1.

Sphere Sports Group develops and represents Formula 4 drivers on the road to Formula 1 — turning the raw talent the industry overlooks into owned media and commercial platforms, and opening a mission-driven investment opportunity at the top of global sport.

Download the memo Explore the program →
// The mission

Talent gets you noticed.
Backing gets you to
Formula 1.

The road to Formula 1 is one of the most expensive paths in sport — karting to F4 to F3 and up can run into the millions. What keeps extraordinary young drivers out isn't talent; it's cost, access, and who gets backed.

Sphere Sports Group backs the drivers the industry overlooks. We represent two Formula 4 drivers on the road to Formula 1 — Chaz Campbell II and Truly Adams — giving them the funding, representation, and owned platform that turn raw pace into an investable career.

An investment in talent the industry overlooked — where doing right and doing well are the same move.

2
Formula 4 drivers represented, on the road to F1
7
V-Evaluation dimensions — our proprietary valuation system
$200M
Target valuation · 10× upside
$5M
Seed round — invest in the climb
// The drivers

Two drivers.
One road to Formula 1.

Two Formula 4 drivers on the road to Formula 1 — represented, funded, and built as owned media by Sphere.

Chaz Campbell II

Chaz Campbell II

Formula 4 · On the road to Formula 1

A Formula 4 driver climbing the single-seater ladder toward Formula 1. Through Sphere's F1 program, Chaz gets the funding, representation, and owned platform that turn raw pace into an investable career — built from F4 up.

Truly Adams

Truly Adams

Formula 4 · On the road to Formula 1

A Formula 4 driver on the road to Formula 1. Sphere surrounds Truly with representation, funding, and an owned media platform built to compound at every rung of the climb.

// The program

We build drivers.
Then we fund the climb.

01 / Identify

Sign the talent

Scout and sign emerging single-seater talent — karting and F4 drivers with a credible line of sight to Formula 1.

02 / Build

Build the platform

Turn each driver into an owned media property and commercial engine — story, audience, brand partners, and career funding — not a rented social feed.

03 / Ascend

Fund the ladder

Back and manage progression up the single-seater pyramid toward F1, compounding commercial value at every rung of the climb.

// Why Sphere

A clear pathway.
Asymmetric upside.

Pathway

The ladder is known

The route to F1 — karting, F4, F3, F2 — is well defined but brutally expensive. SSG funds and commercializes the climb that talent alone can't finance.

Karting → F4 → F3 → F2 → F1
Platform

Own the audience

Each driver becomes owned media — story, content, and brand built on the SSG platform. Value compounds with every season and every partner.

Whole athlete, not follower count
Portfolio

One roster, many engines

A portfolio of drivers, each a commercial business today, with outsized upside if one reaches Formula 1 — the most valuable platform in motorsport.

Representation · media · licensing
// The opportunity

One platform.
Every step to F1.

  • ▸Driver development pipeline — a managed roster climbing the single-seater ladder.
  • ▸Representation — commercial representation across each driver's gross cash commercial compensation.
  • ▸Owned media — the emerging Sphere Sports Network monetizes audience directly.
  • ▸Brand & investor network — Canyon Oaks' house of brands, collectors, and family offices.
Download the memo
Seed round · SSG F1 program
Raising
$5M
this round
Pre-money valuation
$20M
entry
Post-money valuation
$25M
$20M + $5M
Target valuation
$200M
10× upside
Revenue model
Representation
+ media & licensing
Drivers signed
2 · Formula 4
Chaz Campbell II · Truly Adams
Chaz Campbell II
Chaz Campbell II
Formula 4 · road to F1
Truly Adams
Truly Adams
Formula 4 · road to F1
Revenue streams — illustrative mix
Representation
Brand partners
Media network
Licensing
// Proprietary · The V-Evaluation

The valuation system
that belongs to us.

Every athlete relationship is scored across seven dimensions and sorted into tiers — Sphere's own engine for how we identify, price, and grow drivers. Owned IP, built into the platform; we evaluate relationships and opportunity, never people.

Visibility

Reach

Audience reach, market presence, and recognition within the circles that matter.

Value

Leverage

Strategic value to the platform — the access, channels, and leverage it opens.

Velocity

Momentum

Trajectory and momentum — the rate at which the opportunity is compounding.

Validation

Credibility

Credibility markers — credentials, proof points, and third-party endorsement.

Venture

Equity upside

Capacity for co-investment, business-building, and equity collaboration.

Voice

Influence

Content, media, and cultural influence — the ability to carry a story.

Viability

Durability

Durability of the commercial relationship — reliability and long-term fit.

Seven dimensions

One structured score per driver — the signal behind every decision on the roster.

Tier 1

Immediate strategic value

Relationships that create commercial value now — activation-ready access and revenue the platform can move on today.

Tier 2

High development value

Strong potential that rewards investment — positioned to convert into deal flow, media, and brand programs as it matures.

Tier 3

Emerging · platform-building

Early relationships that build the future pipeline — category presence and the next generation of the roster.

See the V-Evaluation Framework →
// Who this is for

From the paddock
to the cap table.

Strategic

Strategic investors

Motorsport, media, and brand groups seeking a foothold in the next generation of Formula 1 talent and audience.

Patrons

Sports & family offices

Backers who want a stake in the climb — the patrons and offices that fund the drivers who become stars.

Brands

Brand partners

Category-exclusive sponsorship at the top of motorsport, activated across Monterey Car Week, US Open, and Art Basel.

// Get the memo

Back the drivers.
Back the road to F1.

It's all in the Sphere Sports Group F1 program investment memo — the pathway, the roster, the model, and the full terms including pre- and post-money valuation. Download it below, or book a call.

Download the memo Request a call talent@spheresports.group
Private & confidential · For qualified investor discussions