Sports Group · A Canyon Oaks venture
Formula 1 Program
Seed Investment Memorandum
01 Executive summary
Sphere Sports Group is raising $5,000,000 in a Seed round at a $20M pre-money / $25M post-money valuation to scale its Formula 1 driver-development program.
SSG develops and represents Formula 4 drivers on the road to Formula 1 — turning the raw talent the industry overlooks into owned media, commercial platforms, and investable careers. The company is live and operating, represents two F4 drivers (Truly Adams and Chaz Campbell II), earns revenue through commercial representation, owned media, and licensing on driver commercial revenue, and owns a proprietary athlete-valuation system, the V-Evaluation. Target valuation at program maturity: $200M — a 10× from entry.
02 The opportunity
- The road to Formula 1 is one of the most expensive paths in sport — karting to F4 to F3 and up can run into the millions. Talent is abundant; backing is scarce.
- Motorsport commands a massive, affluent, global audience, and Formula 1 is among the fastest-growing sports properties worldwide. insert sourced market size / growth
- Representation has historically mispriced athletes on social following. Brands increasingly pay for story, trust, and audience quality.
- The gap: no platform both funds and commercializes the climb while building the driver as an owned, compounding asset. That is SSG.
03 What we do — the model
SSG is a tech-enabled agency and platform. We identify, sign, and develop drivers; fund the climb; and secure the sponsorship, brand, and career-funding deals that move a career forward.
- Representation — commercial representation on driver gross cash commercial compensation.
- Owned media — each driver's story and audience built as an asset they own (Sphere Sports Network, emerging).
- Platform — productized onboarding, contracts, and athlete pages scale the agency without linear headcount.
- Flywheel — content builds audience; audience attracts brands; brands become revenue; revenue reinvests in the driver.
04 The program & drivers
Pathway: Karting → F4 → F3 → F2 → Formula 1. SSG funds and manages the climb for a focused roster.
A driver the program is built around — representation, funding, and an owned platform built to compound at every rung of the climb.
A second driver on the same pathway, giving the program real weight with partners and the sport.
05 Proprietary moat — the V-Evaluation
SSG owns a structured valuation system that scores every athlete relationship across seven dimensions and sorts it into three tiers — the engine behind how we identify, price, and grow drivers. A defensible, data-driven moat that improves with every driver on the roster.
| Dimension | What it measures |
|---|---|
| Visibility | Audience reach, market presence, recognition |
| Value | Strategic value to the platform — access, channels, leverage |
| Velocity | Trajectory and momentum — rate of compounding |
| Validation | Credibility — credentials, proof points, endorsement |
| Venture | Capacity for co-investment and equity collaboration |
| Voice | Content, media, and cultural influence |
| Viability | Durability of the commercial relationship |
Tiers: Tier 1 immediate strategic value · Tier 2 high development value · Tier 3 emerging / platform-building.
06 Why now & differentiation
- Whole-athlete, not follower-count — better driver outcomes and better-priced deals.
- Owned platform + media economics — we capture more than a traditional agency.
- Productized operations — the agency scales efficiently.
- House-of-brands distribution — Canyon Oaks' network of brands, collectors, and family offices; activations at Monterey Car Week, the US Open, and Art Basel.
07 Traction
- Live, operating platform at spheresports.group — athlete destinations, dashboards, brand/partnership pipeline, and an internal command center.
- Representation agreements generated and executed in-platform via legally valid e-signature (ESIGN/UETA).
- Two Formula 4 drivers signed and on the pathway (Truly Adams, Chaz Campbell II).
- Pipeline & commercial traction to date: insert signed/active deals, contracted value, partners
08 Team
- Taj Tashombe — Founder & Chief Executive Officer.
- Canyon Oaks — strategic parent and global house of brands across sports, technology, fashion, hospitality, and culture.
- Key team, advisors, and partners: insert names / roles
09 The raise & use of funds
| Term | Detail |
|---|---|
| Raising | $5,000,000 (Seed) |
| Pre-money / Post-money | $20M / $25M |
| Instrument | SAFE / priced — confirm |
| Target valuation | $200M (10× upside) at program maturity |
Use of funds (indicative — confirm split):
- Driver acquisition & roster growth — %
- Program, platform & Sphere Sports Network build — %
- Brand-partnership & sales — %
- Operations & G&A — %
10 Financial outlook
Insert a conservative 24–36 month plan: signed drivers, contracted commercial value, representation revenue, burn and runway. Keep figures sourced and defensible.
11 Risks & mitigants
| Risk | Mitigant |
|---|---|
| Driver performance & attrition | Portfolio approach; commercial value built independent of race results (story, brand, audience) |
| Capital intensity of the pathway | Funded through sponsors and partners, not the balance sheet; disciplined selection via the V-Evaluation |
| Key-person dependence | Building team, systems, and productized operations |
| Sponsorship cyclicality | Diversified brand categories and owned-media revenue |
12 Contact
Taj Tashombe, Founder & CEO · taj@canyonoaks.co · spheresports.group